Health and Safety Essay Example | Topics and Well Written Essays - 750 words

Health and Safety - Essay Example Its main provisions are: To provide and sustain as far as is, feasible for workers a working environment that is safer and with no risks to health. In this feature, â€Å"feasible† means doing what can be achieved in terms of: the cruelty of risk or hazard in question; the suitability and availability of ways to mitigate or remove that risk; and the state of knowledge about the given risk and any techniques of mitigating the hazards. Another feature of the Occupational Health and Safety Act is that it sets out a framework to build procedures and policies in which a health and safety board is established. The board formulates, disseminates, and reviews the rules, standards, and procedures to employees associated to safety and healthy that are to be complied or carried out at the workplace. The above regulations are relevant in the World Federation of Engineering Organization (WFEO) because this organization has set a working environment that is geared to the advancement of the engineering profession. The engineers therefore are made aware of procedures, rules and policies of the firm. Since its mission is to create a professional team that helps in disaster reduction through the transfer and exchange of technology from one nation to another, the regulations are vital in ensuring that the technologies are transferred safely with special consideration to the health of the workforce. He or she gives expert skills and knowledge to create and promote a positive health and safety attitudes. This represents a major role in assisting to control work-related risk. They work in collaboration with employees, employers, trade unions, and directors (Murray & Dainty, 2013). The Health and Safety advisor is responsible for making sure that all legislations related to safety are adhered to and practices and policies are adopted. They are also

The American Civil War Essay Example for Free

The American Civil War Essay In analysis of the debate of whether wars are always wrong since they are violent or if they are a necessary evil sometimes, it is important to study both sides of the argument, pro and anti war. War is seen as a resolution of conflicts which could not be solved in any other way, a common example given being the American Civil War. This war was fought to abolish slavery and to eliminate racism in the country and succeeded in giving blacks their rights. War is said to part of the system of nature, where an everlasting struggle to survive persists, in relation to Darwin’s theory. As only the fittest survive, war is said to be a way in which mankind progresses. It also is said to control the population which is continuing to grow in rapidly. It balances the population and resources available. It is also argued that war gives the economy a boost and helps develop infrastructure. War is also seen to play a unifying role in countries which had been previously divided. An example lies in the English Civil Wars. War has a great number of negative effects as well and is not a necessary evil. It is stated that the American Civil War was completely unnecessary as there are a number of other countries which successfully abolished slavery without a war taking place. The possibility of nuclear wars is a very great threat to the peaceful existence of mankind. The possible negative effects are tremendous and under speculations must be avoided at all costs. Overall, war devalues human lives. It compares them to material things and degrades human beings. The anti war stance is humane and helpful for humanity and its good as war has devastating effects on its victims. Are All Wars Since They Are Violent Wrong, Or Are They At Times a Necessary Evil? War is an occurrence that mankind has been faced with every few years, sometimes being apparently inevitable and sometimes being viewed as wholly unnecessary. Always being outright gloomy and terrifying due to the loss of lives and the suffering caused, there are also some effects of war which are seen as being positive and are thus stated to be in favor of war. This has caused for two different opinions, one being that war is always unjustified and should be avoided and the other being that war is essential. As the eternal debate of the necessity of war has been sparked by thousands of years of bloodshed, some argue that it is a necessary evil, while those who keep in mind the value of every single human life claim that war must be avoided at all costs. As both sides of the argument have humongous implications, it is essential to examine each proposal with the utmost care before forming an opinion. It is argued that some conflicts cannot be resolved in any other way. For example, the American Civil War. Had it not been for this war, the black people of the country would have been forced into continued existence as slaves. Their families were being torn apart and they were being deprived of their basic rights. Some say that there was no other way to make the white people give the blacks their basic human rights as they would not choose to pay their workers when they clearly benefitted from slavery. Thus in the case of eradication of discrimination, war seems to have been necessary. There are also those who call attention to the fact that war is required as it is the law of nature. It is said that it is an essential component of nature’s design of the world. As Darwin has proposed that there is an everlasting struggle for survival, this is used as evidence that war is inevitable. It is said that with war mankind progresses as in the struggle for survival only the fittest survive and the weak, who may have been obstacles to progress, are removed. War gives the opportunity for heroism and self-sacrifice and thus human development takes place. (SINGH, n. d. ) War is also said to be needed to control overpopulation. As the population of the world grows rapidly and resources grow scarcer by the minute, war is said to keep the population in check. (SINGH, n. d. ) Population and resources are thus forced to be balanced in this way. Also an attributed to war is the growth of an economy and also the development of an infrastructure. People are provided with a number of job opportunities and thus the rate of unemployment declines favorably. It forces the citizens of a country to rally its resources and work hard of their country. (How wars are good For an economy, 2005) However, this point is highly debated and claimed to be completely untrue by a number of anti-war activists. The arms and ammunition industries may flourish but this may benefit only a small section of the population and is thus frowned upon. War is also said to help in the unification of a country as many wars throughout history have proved to do so. An example lies in the English Civil Wars which took place between 1642 and 1652, which is the time when the country of England was divided. The king of England at that time was Charles I who deprived the people of sovereignty although it was a constitutional monarchy and the people felt that their voice was remaining to be unheard in parliament. The war was forced to begin when Charles I tried to take over Scotland despite having no approval whatsoever of the parliament. In reaction, the parliament constructed and raised its own army in order to stop that of the king. The war lasted nine entire years and after much suffering and severe losses the army of the parliament were found to have victory. Subsequently, the king faced a trial and was found guilty of crimes against the people of England and was thus executed. The war was in the interest of the English people and benefitted them greatly throughout the years as there were many positive long term effects. In result of these wars, the citizens of England were reunited with their sovereignty. Also, the commonwealth took shape and the entire Great Britain was united under it. (war as an evil necessity, 2006) In light of this example it can be said that war indeed does have effects which results in the ultimate unification of a country. The statement that war is a necessary evil is thus further highlighted as war was necessary for the unification of the country but also cost a great number of lives and caused much pain and suffering as well. On the other hand, there are those who claim that war is not an unnecessary evil. They state that war is a wholly unmixed evil in its purest form. Countering the example of the American Civil War are the examples of all the other nations which successfully removed slavery from their countries without the occurrence of horrifying large-scale wars. For example, the Parliament in Britain passed the Slavery Abolition Act on August 24, 1833 which became the law on August 1, 1834. Subsequently, an average of about eight hundred thousand black people who were oppressively held in the British colonies became freed. In order to balance off the loss the previous slave owners faced, the British Parliament set aside the monetary total of one hundred million dollars. Slavery was thus abolished throughout the British lands. ‘Emancipation Day’ is celebrated as a public holiday in a lot of countries which were previously British colonies, marking the date of freedom. Another example is in the instance of France abolishing slavery on 27 April 1848, under the Second Republic. In order to compensate the previous slave owners, the state bought the slaves from the colonists and then they were freed. Similar examples of a war-less abolishment of slavery are seen in the histories of Argentina, Chile, Mexico, etc. Thus, in this regard war was not necessary. Slavery could have been abolished through other various means such as education and buying and freeing of slaves instead of the costly American Civil War. (Is War a Necessary Evil? , 2009) A point worth mentioning in favor of the anti war side of the debate is the existence of nuclear weapons. If a nuclear war were to take place in this day and age, any possible benefits would have been eliminated as it is. The effects of a nuclear war would be devastating. For example, the countries of Pakistan and India have been rivals ever since Pakistan’s independence and have had wars of their own. In a model of what might happen if there were to be a nuclear war between the two countries has been created by the scientists at the University of Colorado. According to them, â€Å"A limited nuclear weapons exchange between Pakistan and India using their current arsenals could create a near-global ozone hole, triggering human health problems and wreaking environmental havoc for at least a decade, according to a study led by the University of Colorado at Boulder. The computer-modeling study showed a nuclear war between the two countries involving 50 Hiroshima-sized nuclear devices on each side would cause massive urban fires and loft as much as 5 million metric tons of soot about 50 miles into the stratosphere, said CU-Boulder Research Associate Michael Mills, chief study author. The soot would absorb enough solar radiation to heat surrounding gases, setting in motion a series of chemical reactions that would break down the stratospheric ozone layer protecting Earth from harmful ultraviolet radiation, said Mills. † (Nuclear War is Bad for You, 2008). Also, an estimate of about one hundred million people are to die in the blasts or in the aftermath of the radiation poisoning. It is clear from this example that nuclear war would be wholly unacceptable and the countries must decide some other means of settling their disputes. It also shows that nuclear war must never be resorted to by any other countries in the world as well. War is said to be, in most situations, mostly needed in order to gain material things. By this the value of a human life is being compared to material wealth. It is being considered unimportant and worthless. For when a war takes place and an army of thousands is formed, one single life is nothing in comparison to those thousands. War has taken place for territorial expansion, reducing the value of lost lives to be beneath the value of land. It has also taken place in order to unrightfully gain other nations resources, where fruitful trade could have taken place instead. As war leads to the devaluation of any number of human lives, it is a terrible thing to occur at any point in time in any place and should be avoided at all costs. As for the argument that war leads to human development, it is said that human development is in fact inhibited by the occurrence of war. War leads to death, which leads to pain, suffering, and frustration. This is as if for example, a family’s breadwinner dies at war, the family will be subject to a great amount of helpless pain and a series of negative emotions. They will also have to struggle for survival. War is thus unhelpful in the area of human development. The debate of whether war is always wrong due the violence that inevitably results or if it is a necessary evil has continued for quite a while and seems as if it shall persist in the years to come as well. However, when keeping in sight the above discussed information, the arguments against war prove to be more humane and compassionate, which are necessary traits in today’s world to prevent cruelty and injustice. References How wars are good For an economy. (July 14). Retrieved 5 13, 2010, from rediff. com: http://www. rediff. com/money/2005/jul/14perfin. htmIs War a Necessary Evil? (2009). Retrieved May 13, 2010, from CreateDebate: http://www. createdebate. com/debate/show/Is_War_a_Necessary_Evil Nuclear War is Bad for You. (2008). Retrieved May 13, 2010, from Sandwalk: http://sandwalk. blogspot. com/2008/04/nuclear-war-is-bad-for-you. html SINGH, R. (n. d. ). 101 War Books. Retrieved 5 13, 2010, from Rajput Brotherhood: http://www. rajputbrotherhood. com/eng/articles/101-war-books. html war as an evil necessity. (2006). Retrieved May 13, 2010, from oppapers: http://www. oppapers. com/essays/War-Evil-Necesity/93065

Positive deviance study of malnutrition

Positive deviance study of malnutrition Introduction Malnutrition is the underlying cause of every one out of two deaths in children under 5 years of age. Bryce J, Boschi-Pinto C, Shibuya K, Black RE, and the WHO Child Health Epidemiology Reference Group. WHO estimates of the causes of death in children. Lancet 2005; 365: 1147-52. It is a largely preventable cause of over a third-3.5 million- of all child deaths. Four-Fifths of undernourished children live across 4 regions-Africa, Asia, Western Pacific and the Middle East-. These are high priority nations for action. The first of the millennium development goals was to half between 1990 and 2015 the proportion of people who suffer from hunger. U.N.Mellinium Project 2005. Halving hunger:It can be done. London and Sterling, VA:Task force on hunger, 2005. Nutrition is a neglected aspect of child health which is not justifiable as we know that it is a major risk factor for disease. Lopez AD, Mathers CD, Ezzati M, Jamison DT, Murray CJL. Global and regional burden of disease and risk factors, 2001:systematic analysis of population health data. Lancet 2006: 367:1747-57. Inappropriate feeding practices and their consequences are major obstacles to sustainable socioeconomic development and poverty reduction. Governments will be unsuccessful in their efforts to accelerate development in any significant long-term sense until optimal child growth and development, especially through appropriate feeding practices, is ensured. WHO Global Strategy on Infant Young Child Feeding Report of the Secretariat 55th World Health Assembly, April 2002(5) The indicator by which progress is measured is the prevalence of underweight in children under five, specifically, the percentage of children aged 0-59 months who fall below minus two standard deviations from the median weight for age of the standard reference population. http://www.unicef.org/progressforchildren/2006n4/index_undernutrition.html World Bank Report on 11th May 2006, there is a dominant focus on food supplementation that detracts from aspects that are more crucial for improving child nutritional outcomes, such as improving mothers feeding and caring behavior For example, only 40 percent of Indian mothers practice exclusive breastfeeding. Also delivery of services is not sufficiently focused on the youngest children (under three), who could potentially benefit most from ICDS interventions Growth-faltering starts during pregnancy, and approximately 30 percent of children in India are born with low birth weight, and by the age of two years most lifetime growth retardation has taken place, and is largely irreversible The flowchart below depicts the interactions between underlying and immediate causes of malnutrition The Positive Deviance concept which forms the basis of this study focuses on two direct behavioural causes of malnutrition at the household level, namely inadequate dietary intake and disease prevention. This study measures childhood malnutrition using the new growth standards that have been recently released by the World Health Organization. The new standards are based on children from Brazil, Ghana, India, Norway, Oman and the US and adopt a fundamentally prescriptive approach designed to describe how all children should grow rather than merely describing how children grew in a single reference population at a specified time. Garza C, de Onis M. (for the WHO Multicentre Growth Reference Study Group). Rationale for developing a new international growth reference. Food Nutr Bull 2004; 25 (Suppl. 1): S5-14. Magnitude of Malnutrition Malnutrition is a widely prevalent problem in India and one of astonishing magnitude. According to the National Family Health Survey 3 (NFHS III, 2005-06), about a third of Indias children are born underweight, about 44 percent of children under five are underweight, 48 percent are stunted, 20 percent are wasted and 70 percent are anaemic. NFHS II (1992-93), more than half (53%) of children below four years of age are under nourished. In 1998, 29.1% children between 1-5 years of age suffered from moderate and 12.3% from severe under nutrition. This shows only a gradual decrease in the prevalence of under nutrition in India over twelve years. Nutritional adequacy is one of the key determinants of the health and well being of the children. Under-nourishment not only retardsphysical developmentbut also hampers the learning and cognitive process, leading to sluggish educational, social and economic development, according to Sanjeev Kumar in his study Malnutrition in Children of the Back ward States of India and the ICDS Programme. According to the NFHS III data, Tamil Nadu, although considered one of the better performing states, recorded to have nearly 35% of its rural children as undernourished. This value was certainly lower than the national rural average of 49%, but according to the NNMB survey based on the NCHS standards in 2001, there was a rise in the levels of severe malnutrition in both boys and girls in the under 5 age group in Tamil Nadu Therefore the focus of this study is to investigate how some children living in the same surroundings escape the ill-effects of malnutrition and thrive in spite of poverty and limited resources, and use these practices to eliminate malnutrition among the rest. The Positive Deviance Approach and its benefits Positive Deviance is based on the fact that solutions to some community problems already exist within the community and need to be discovered. It is a strength-based or asset-based approach based on the belief that in every community there are certain individuals (Positive Deviants) whose special, or uncommon, practices and behaviours enable them to find better ways to prevent malnutrition than their neighbours who share the same resources and face the same risks. Through a dynamic process called the Positive Deviance Inquiry (PDI), these practices are discovered to contribute to a better nutritional outcome in under nourished child This intervention is designed to enable families with malnourished children to learn and practice these and other beneficial behaviours. The programme actively involves the mother and child in rehabilitation and learning in a home like situation and work to enable the families to sustain the childs enhanced nutritional status at home. The typical session consists of nutritional rehabilitation and education over a twelve-day period followed by home visits. The development of a community-based nutrition rehabilitation model called PD/Hearth was promoted by USAID and other international organizations such as UNICEF. The Hearth approach In the Hearth approach, caregivers of malnourished children practice new cooking, feeding, hygiene and caring behaviours shown to be successful for rehabilitating malnourished children. The selected practices come from both the findings of the Positive Deviance Inquiry and emphasis behaviours highlighted by public health experts. The Hearth session consists of nutritional rehabilitation and education over a twelve-day period followed by home visits. The Hearth approach promotes behaviour change and empowers caregivers to take responsibility for nutritional rehabilitation of their children using local knowledge and resources. After two weeks of being fed additional high-calorie foods, children become more energetic and their appetites increase. Visible changes in the child, coupled with the learning by doing method, results in improved caregiver confidence and skills in feeding, child care, hygiene and health-seeking practices. Improved practices, regardless of mothers education levels, enhance child growth and development. This approach successfully reduces malnutrition in the target community by enabling community members to discover the wisdom of Positive Deviant mothers and to practice this wisdom in the daily Hearth sessions. Positive Deviance/Hearth is an effective tool in discovering the solutions from within. Need for the Study Maternal and child under nutrition is highly prevalent in low and middle income countries like ours, resulting in increased mortality and overall disease burden. It is well recognised that among the basic and underlying causes of under nutrition include environmental and economic factors with poverty having a central role. Thus for a sustainable solution to this very common problem, there needs to be an ecological and holistic approach rather than the current and commonly used approach of the government giving supplementary feeds to those who are malnourished. The latter approach not only puts a financial strain on the government but also make the community members dependent on this external aid. Therefore this study concentrates on identifying affordable and sustainable solutions within a community which can be used to prevent undernutrition. This approach is also not resource hungry unlike the traditional approaches where the focus is on finding and fixing what is wrong and missing in the community rather than identifying what is already working and build on the strengths of existing healthy practices within the community that is protecting them from undernutrition even though they are faced with same constraints of resources. This approach is known as the Positive Deviance approach. Knowledge shared through this approach not only changes behaviour but also changes how a community perceives malnutrition and their ability to change the situation. The Positive Deviant approach has been shown in other studies and projects to quickly eliminate malnutrition and through the sustainable new behaviour; the younger siblings have also received these benefits. Positive deviance is a successful approach to decrease malnutrition and has enabled hundreds of communities the world over to reduce and prevent malnutrition. This approach is also culturally acceptable which helps bring about change in our society. However, there are only a few studies that use this concept to reduce malnutrition in India, whereas the potential here is very high. And , although Tamil Nadu has shown gains in terms of reduction of the problem of malnutrition, it still has a high percentage of malnourished children and therefore this study was undertaken to estimate prevalence in fourteen villages within the rural field practice area of the department of community medicine of PSG Institute of Medical Science and Research and explore the feasibility, sustainability and effectiveness of combating the problem by using the Positive Deviance concept and approach. Tamil Nadu has a high prevalence of malnutrition. Recently, there has been a paradigm shift in the primary focus from Management of Malnutrition to Prevention of Malnutrition. Towards achieving this, strategies and activities have been proposed under various components for the year 2006-07 with priority for greater attention on the health and nutritional status, by the Government of Tamil Nadu. One of the guiding principles suggested to help achieve Malnutrition free Tamil Nadu, is effective nutrition intervention, and communication to bring about behavioural change. To help achieve this goal, this study was undertaken in fourteen villages under the rural field practice area of the department of community medicine of PSG Institute of Medical Science and Research using the Positive Deviance concept. Objectives To estimate the prevalence of under 3yrs undernutrition in 14 villages of Vedapatti. To identify Positive Deviant practices in the community. To rehabilitate undernourished children identified in the most affected village. To reassess families at their homes after 6 months and ensure sustainability of Positive Deviant practices. Review of literature Classification of under nutrition Under nutrition is defined as the outcome of insufficient food intake and repeated infectious diseases. It includes being underweight for ones age, too short for ones age (stunted), dangerously thin for ones height (wasted) and deficient in vitamins and minerals (micronutrient malnutrition) according to UNICEF. Low weight for age is termed as underweight. Weight for age classifications are widely used in assessing nutritional status of children as it gives a picture of both acute and chronic onset malnutrition. The earlier classifications include Gomez, Indian Association of Paediatrics, and Welcome. These classifications use different reference standards, but the current recommended standards are the WHO references. This study uses the WHO references to classify underweight. In a study done by Bridget Fenn and Mary E. Penny across three countries, fewer children were classified as underweight according to the WHO classification when compared to the NCHS reference standards. Another study done by Marc-Andre Prost et al showed contrasting results. The WHO standards gave a prevalence of underweight 3.6 times higher early in infancy,0 4 months (6.1% against 1.7%) and half the estimated prevalence of the NCHS reference in the second half of infancy, 11 15 months(6.6% against 13.6%) Implication of New WHO Growth Standards on Identification of Risk Factors and Estimated Prevalence of Malnutrition in Rural Malawian Infants Marc-Andre ´ Prost1*, Andreas Jahn1,2, Sian Floyd1, Hazzie Mvula2, Eleneus Mwaiyeghele2, Venance Mwinuka2, Thomas Mhango2, Amelia C. Crampin1,2, Nuala McGrath1,2, Paul E. M. Fine1, Judith R. Glynn1 In a study done by P.R. Deshmukh et al , in Anji, Maharashtra, the prevalence of underweight as assessed by WHO standards was significantly lower when compared with the assessment based on NCHS reference (p0.05). Newly Developed WHO Growth Standards : Implications for Demographic Surveys and Child Health Programs P.R. Deshmukh, A.R. Dongre, S.S. Gupta and B.S. Garg Prevalence of under nutrition The World Bank estimates that India is ranked 2nd with 47% after Bangladesh for the most number of children who suffer with malnutrition (in 1998). The prevalence of underweight children in India is among the highest in the world, and is nearly double that of Sub-Saharan Africa with dire consequences for mobility, mortality, productivity and economic growth. According to the National family health survey -3 the percentage of under 3 children who were underweight in Tamilnadu were 33.2 % (31.3% in the urban areas and 34.8% in rural areas) The National Nutrition Monitoring Bureau observed that in about 40% of the households, the intake of dietary energy by preschool children was inadequate. About 55% of the preschool age children were underweight, 52% were stunted and 15% were wasted. In a study done by Bhanderi D et al, the prevalence of under weight (wt. for age below 2SD) was 43.67%. An epidemiological study of health and nutritional status of under five children in semi-urban community of Gujarat. Bhanderi D, Choudhary SK. A study done to find the prevalence of malnutrition in Uttar Pradesh showed that the maximum over all prevalence of malnutrition was in the age group of 13-24 months. The maximum number of grade IV malnutrition was found in the age group 25-36 months. Harishankar, Shraddha Dwivedi, S.B. Dadral, D.K. Walia, Nutritional status of children under 6 years of age Indian Journal of Preventive and Social Medicine. Vol. 35 No.3 4 2004 Methods of assessing nutritional status Nutritional assessments can be done by both direct and indirect methods. The method used can result in a wide variation in the prevalence of malnutrition. P. Mohanan et al in their study evaluated the efficacy of Body Mass Index, Mid-Arm Circumference and Weight-for-age in detecting Malnutrition in terms of sensitivity, specificity and predictive value and concluded that weight-for-age is the best indicator. P.Mohanan, A.Kamath, B.Motha, M.Philip. Evaluation of Anthropometric Indices of Malnutrition in under-five children. Indian Journal of Public Health 1994 July-September;28 (3); 91-94. A Comparison of Anthropometric Methods for Assessing Nutritional Status of Preschool Children in the Philippines was done to identify the most reliable anthropometricmeasurements that reflect nutritional status and the Dugdales nutritional index, weight/height, was a reliable measurement for malnutrition. This is exceptionally useful when the age of the child is not know. A Comparison of Anthropometric Methods for Assessing Nutritional Status of Preschool Children: The Philippines Study Marilyn D. Johnson, MS,William K. Yamanaka, PhDandCandelaria S. Formacion, MS Factors associated with malnutrition Gender A case-controlled study conducted in a rural area in Tamil Nadu, India, on 97,000 children showed that female gender was a significant risk factor for malnutrition. YALE JOURNAL OF BIOLOGY AND MEDICINE 70 (1997), pp. 149-160. Copyright C 1997. All rights reserved. A Case-Control Study of Maternal Knowledge of Malnutrition and Health-Care-Seeking Attitudes in Rural South India Kaori Saito, Joshua R. Korzenika, James F. Jekel and Sara Bhattacharji Also another study in Tamilnadu on a total of 2954 children attending the TamilNadu Integrated Nutrition Project (TINP), showed that there was an association between female sex and malnutrition. In this study the malnourished children were referred to as negative deviants. Use of Positive-Negative Deviant Analyses to Improve Programme Targeting and Services: Example from the TamilNadu Integrated Nutrition Project MEERA SHEKAR, JEAN-PIERRE HABICHT AND MICHAEL C LATHAM Girls showed only a slightly higher level of prevalence of malnutrition in the study done by The Research and Special Studies Division of the Department of Census and Statistics, Sri Lanka A study done in the slums of Chandigarh on 1286 preschool children found no significant gender difference. This study shows similar reports as our study in Vedapatti. H.M. Swami, J.S.Thakur, S.P.S.Bhatia, Vikas Bhatia. Nutriotional status of preschool children in an ICDS block of Chandigarh. Journal og Indial Medical Association; 99(10): 554-556 The sex of the child was found to be significantly high in association to malnutrition. The percentage of female children that were malnurished was higher in school going children. Epidemiology of malnutrition in a rural field practice are of Navi Mumbai By Sumedha Joshi and Santosh S. Walgankar Indian Journal of Preventive and Social Medicine Vol 35, 1 and 2, 2004 Mothers Literacy The Research and Special Studies Division of the Department of Census and Statistics, Sri Lanka, undertook a methodological study to investigate the prevalence of malnutrition in children under five years of age, and the factors contributing to such a situation. The study found that 25% of pre-school children that were undernourished had mothers who had not gone beyond the primary level of school education. The effected proportion dropped to 11% when the mother has had at least secondary education. Mother literacy was found in this study to have a positive effect on bringing down the incidence of malnutrition in socio-economically backward villages around Agra. Positive Deviance determinants in Young Infants in rural Uttar Pradesh by Vani Sethi1, Sushma Kashyap1, Veenu Seth1 and Siddharth Agarwal, Department of Foods and Nutrition, Lady Irwin College, New Delhi, India. Indian Journal of Pediatrics Volume 74, June 2007. Sandip Kumar et al in a study among 600 under 5 children in West Bengal showed that illiteracy of both parents was a significant risk factor for malnutrition. Sandip Kumar Ray, Anima Halder, Biswajit Biswas, Raghunath Mishra, Satish Kumar. Epidemiology of Under Nutrition. Indian Journal of Pediatrics 2001 November: 68:1025-1030. Socio-economic status This study in 2003 on 4187 children showed contrasting results in Nigeria. The southeast and southwest regions had large inequalities between the poor and the rich whereas northeast and northwest regions had a considerably small gap between the rich and the poor on malnutrition. Using extended concentration and achievement indices to study socioeconomic inequality in chronic childhood malnutrition: the case of Nigeria Olalekan A Uthmancorresponding author1,2 A study done in 1000 under 5 children in Rajasthan showed that 82% of the malnourished children belonged to the socio economic classes 4 and 5. Nutritional disorders in rural Rajasthan A.L.Soni1, R.N.Singh1and B.D.Gupta. Indian Journal of Peadiatrics, May, 1980,Vol 47: 199-202. A case-control study of maternal knowledge of malnutrition and health-care-seeking attitudes in rural Tamilnadu, showed that socio-economic status was a stronger risk factor for malnutrition than health-care availability and health-care-seeking attitudes. A case-control study of maternal knowledge of malnutrition and health-care-seeking attitudes in rural South India, Saito K,Korzenik JR,Jekel JF,Bhattacharji S. Birth order The study done by Vani Sethi et al also evaluated other factors that contribute to malnutrition in the society and found that third or earlier born infants escaped malnutrition Positive Deviance determinants in Young Infants in rural Uttar Pradesh by Vani Sethi1, Sushma Kashyap1, Veenu Seth1 and Siddharth Agarwal21Department of Foods and Nutrition, Lady Irwin College, New Delhi, India. Indian Journal of Pediatrics Volume 74, June 2007 Another study in Uttar Pradesh observed that grade III malnutrition was absent in the children whose birth order was one and two. A significant rise in Malnutrition was found in the children of birth order IV and above. Health and Population Perspectives Issues 4(2):106-112, 1981 A community based, cross-sectional study was conducted in the Mollasimla village of Hooghly district of West Bengal, showed a significantly higher proportion of malnutrition was found to be present among female children of higher birth order and those belonging to families with lower per capita income compared to the males. Gender inequality in nutritional status among under five children in a village in Hooghly district, West Bengal. Dey I,Chaudhuri RN. PROTEIN ENERGY MALNUTRITION IN CHILDREN A CASEFOR THE NEED OF A PLANNED FAMILY Deoki Nandan*, J. V. Singh** and B. C Srivastava A study done by Harishankar et al showed that the highest percentage of malnourished children was seen in the first born children (47.2%) and the least in children with birth order 3 and above (17.8%) Harishankar, Shraddha Dwivedi, S.B. Dadral, D.K. Walia,Nutritional status of children under 6 years of age Indian Journal of Preventive and Social Medicine. Vol. 35 No.3 4 2004 Spacing The same study in Uttar Pradesh, by Deoki Nandan et al also studied the relationship to spacing and malnutrition showed that there was a direct association between Protein energy Malnutrition and less spacing between sibilings. Health and Population Perspectives Issues 4(2):106-112, 1981. Protein Energy Malnutrition In Children A Case For The Need Of A Planned Family Deoki Nandan*, J. V. Singh** and B. C Srivastava Studies using Positive Deviance concepts The successful application of the PD approach has been documented in more than 41 countries in nutrition and a variety of other sectors from public health to education to business. Positive deviance is not specific to nutrition practices, but can be used for many other behaviours. Ref:http://www.positivedeviance.org/PD_Evaluation_Report_for_DEPKES_FINAL.pdf Positive Deviance was used in two Colombian hospitals to combat the spread of MRSA Infection. All hospital staff up to the security guard involved themselves by reminding the visitors to practice good hand hygiene. As a result the infection rates have dropped down my more than 75% from 1.1 infections per 1000 patient days to less than 0.2 infections per 1000 patient days. Ref: http://www.positivedeviance.org/projects/healthcare.html?id=49 In West Bengal, India, ICDS has undertaken pilots projects in the use of the PD approach in Nutrition and Child Care Program (NCCP) in 4 districts to improve the nutritional status of children under three years of age. The projects substantially decreased the number of malnourished children by promoting good care practices. The PD informed project enabled families to break the dependence on donated food, by identifying cheap locally available and bringing it daily to the NCC session to prepare and feed their malnourished children. Every month the malnourished child is weighed and in most cases, mothers find their children gaining weight between 100 and 600 gm. Ref:http://www.positivedeviance.org/projects/nutrition.html?id=77 Ref:http://www.unicef.org/india/nutrition_1557.htm In 1990 Save the Children initiated a PD program in Viet Nam to enable poor villages to address the pervasive problem of childhood malnutrition. At that time 60% of children under the age of 5 suffered from malnutrition in Viet Nam. The initial pilot project was in the first 4 villages. In each of the villages, six of the poorest families with well nourished kids were chosen and caretakers were questioned and observed. In every instance where a poor family had a well-nourished child, the mother or father was collecting tiny shrimps or crabs or snails (the size of one joint of one finger) from the rice paddies and adding these to the childs diet along with the greens from sweet potato tops. Although readily available and free for the taking, the conventional wisdom held these foods to be inappropriate, or even dangerous, for young children. Along with these food and atypically strict hand hygiene in 5 of the 6 PD households, other positive deviant behaviors emerged, involving frequenc y and method of feeding and quality of care and health-seeking behaviors. Through the PD inquiries, community members had discovered for themselves what it took for a very poor family to have a well-nourished child. Rehabilitation started as for two weeks every month, mothers or other caretakers would bring their malnourished children to a neighbors house for a few hours every day. Together with the health volunteer, they would prepare and feed an extra nutritious meal to their children. This showed great success by reducing malnutrition by as much as 80%. The project was then applied in large scale reaching more than 2 million people and in 250 communities and sustainabily rehabiliteted 50,000 malnourished children under the age of 5. This is probably the best known and best documented large scale application of PD. Ref: http://www.positivedeviance.org/projects/nutrition.html?id=105 In Nepal a PD project to cover more than 8000 children under 3 years of age from 15 very disadvantaged communities was started with an aim of reducing child malnutrition in a sustainable manner. Positive practices regarding child feeding, caring, health seeking and maternity care are identified from the poor families having well nourished children through the PDI and then are made accessible to the families with malnourished children through a learning by doing process. Ref: http://www.positivedeviance.org/projects/countries.html?id=82 In the year 2000 a Positive Deviance Inquiry to identify specific behaviors and strategies that contribute to healthy pregnancy outcomes amongst poor women was conducted. The inquiry determined that mothers-in-law played a central role in assisting women in obtaining medical care. Low-income women with weight gain greater than 1.5 kg per month in the second trimester of pregnancy reported multiple antenatal care contacts, increased rest during pregnancy, and more consumption of meat and vegetables. These results were incorporated into a program for 200 women that resulted in a decrease in the prevalence of low birth weight. Ref: http://www.positivedeviance.org/projects/public_health.html?id=117 The following is illustrative of the impact of Positive Deviance over the last 15 years: Sustained 65 to 80% reduction in childhood malnutrition in Vietnamese communities, reaching a population of 2.2 million people. Significant reduction in childhood malnutrition in communities in 41 countries around the world. Reduction in neo-natal mortality morbidity in Pashtun communities in Pakistan and minority communities in Vietnam with near universal adoption of protective behaviors and social change. Estimated 50% increase in primary school student retention in 10 participating schools in Missiones, Argentina. Community intervention methods to combat under nutrition Traditional nutrition interventions include growth monitoring, counselling and the provision of supplemental foods and micronutrients But over decades the weighing of children undertaken by several National health ministries has brought little or no change to the nutritional status. In fact, in a study done by Sridhar Seetharaman, in Uttar Pradesh and Rajasthan, it was found that the Mid Day Meal did not make any appreciable and significant impact on improving the nutritional status of the children. Impact Of Mid Day Meal On The Nutritional Status Of School Going Children, Sridhar Seetharaman, NIRD, Hyderabad Zulfiqar A Bhutta et al used a cohort model to study the interventions that affect maternal and child undernutrition and nutrition-related outcomes. The interventions included promotion of breastfeeding; strategies to promote complementary feeding, with or without provision of food supplements; micronutrient interventions; general supportive strategies to improve family and community nutrition. They found that these interventions could reduce stunting at 36 months by 36%; mortality between birth and 36 months by about 25%; and disability-adjusted life-years associated with stunting, severe wasting, intrauterine growth restriction, and micronutrient deficiencies by about 25%. Prof Zulfiqar A Bhutta PhDa, Tahmeed Ahmed PhDb, Prof Robert E Black MDc, Prof Simon Cousens PhDd, Prof Kathryn Dewey PhDe, Elsa Giuglianif, Batool A Haider MDa, Prof Betty Kirkwood PhDd, Saul S Morris PhDd, Prof HPS Sachdevg, Meera Shekar PhDhand for the Maternal and Child Undernutrition Study Group, Lancet Volume 371, 8 February 2008, Pages 417-440 Reasons for age selection Care is an important determinant of nutritional status. It determines the delivery of food and health care resources to the child by optimizing the existing resources to promote good health and nutrition in children. Ramakrishnan U. UNICEF-Cornell colloquium on care and nutrition of the young child-planning. F Nutr Bull 1995; 16: 286-92. The first two years of life are the window of opportunity to prevent early childhood undernutrition that causes largely irreversible damage. This is proved by the following studies across the world. Study shows more benefit from reaching all at-risk children

Israel P.L.O. Peace Treaty Essay -- Middle East Politics Political Ess

Israel P.L.O. Peace Treaty The Middle East has always been known as the Holy Land, the land of the Bible. For centuries, prophets have walked there, nations have collided and conquerors have come and gone. While Jews claim a three thousand-year-old attachment to this ancient land, Arabs also stake their devotion. In 1993, these two peoples, involved in a tragic conflict that has lasted more than half a century, saw the possibility of a new beginning. It was called the Oslo Accord, and it transformed the political realities of the Middle East (Peres, p.2) However, there have been many turbulent events that have followed the signing of the Accord, events that have undermined the agreement and are threatening to drive Israelis and Arabs apart once again. Since the founding of Israel in 1948, there has been continuous conflict between Israel and the Arab states. This conflict has been marked by six bloody wars. In 1867, during the six-day war of Syria, Jordan and Egypt, Israel captured the West Bank, Sinai and the Gaza strip. Subsequently, a population of over a million Palestinian Arabs, together with their land was now under Israeli control. (Spencer, p.70) It was during this time that a Palestinian leader emerged, Yasser Arafat. Labeled a terrorist by Israel and the United States, he and his Palestine Liberation Organization called for the eviction of Israel from the occupied territories by force of arms. In 1979, Israel returned Sinai to Egypt by a peace treaty. Although Egypt’s Prime Minister Anwar Sadat was assassinated in 1982 by anti-peace forces, the peace still remained between the two countries. This paved the way for negotiations with Jordan, Syria, and the Palestines. (Hunter, p.17-20) However, Israel’s continued occupation of the Palestinian territories led to the uprising of Arab youth in the West Bank and Gaza, known as the Intifada. For the Palestinians in the West Bank and Gaza, the Intifada provided them with a new and assertive Palestinian identity. Israelis were also growing tired of their roles as occupiers, as soldiers trained to defend their country in war were finding themselves aiming their weapons at rock throwing teenagers. Many Israelis were disillusioned and desperately eager for a solution. When the United States and Russia initiated talks in Madrid and Washington at the end of the Cold War, it seemed that peace was at... ...alestinians a path of opportunities has been shown. It is a difficult path, but unless it is pursued, generations might pass before anyone will attempt such a peace process again. Works Cited: â€Å"Chronology of Bombing Attacks Following September 1993 Accord†. www.Nando.com, 1996. â€Å"Chronology of PLO-Israeli Peace Moves†. www.Newsobserver.com, 1995. Corelli, Rae. â€Å"Days of Reckoning† in Maclean’s Magazine p.34-35. Toronto, Canada: Maclean Hunter Limited. September 5, 1996 Finkelstein, Norman G. The Rise and Fall of Palestine- A Personal Account of the Intifada Years. Minneapolis: University of Minnesota Press, 1996. Hunter, Robert F. The Palestinian Uprising. Los Angeles: University of California Press, 1995. â€Å"Israel Mourns Bombing Victims†. www.nando.com, 1996. Peres, Shimon. The New Middle East. New York: Henry Holt and Company, 1995. Silver, Eric. â€Å"A Martyr to Peace† in Maclean’s Magazine p.26-28. Toronto, Canada: Maclean Hunter Limited. November 13, 1995 Spencer, Dr. William. The Middle East. Connecticut: The Dushkin Publishing Group, Inc., 1994 â€Å"U.S. Envoy Organizes Top Israeli, PLO Meeting†. www.lycosnews.com, October, 1997

Ansoff Matrix of Nintendo Essay

Barriers to Change Individual and Organisational Barriers to Change Obama | IYou must be the change you want to see in the world â€Å"Despite the potential positive outcomes, change is often resisted at both the individual and the organisational level† (Mullins, 99) It is in human nature to resist change. â€Å"We resist change. We choose to keep our habits, rather the comfort of our habits† (Dr. Claude Brodeur PhD, http://members. tripod. com/zenol/humanism. html). Change and the phenomenon of it, is fundamental to evolution; and yet it implies some sort of resistance. Resistance to change can take various forms and the task of filtering out the cause of resistance can often be difficult. Examples include change in work processes where the needs, expectations, and concerns of individuals are ignored. Change and resistance to it forms a knock-on-effect to both the construction and destruction of any organisation. Fear is one of the major forms of resistance to change and I shall discuss this in depth at a later stage. Alas resistance to change can be categorised to the organisational level and the individual level. It is these two separate levels which I shall discuss further exploring what steps may be taken to overcome resistance at both the organisational and individual level. The Organisational Barriers to Change There are a number of barriers to change at the organisational level that, need to be addressed to allow change to be implemented with the least amount of resistance. These include: Financial and Environmental Lack of working capital in an organisation can prevent it from introducing change that is necessary to stay ahead of competitors or merely survive as a business. The lack of finance could be due to a variety of factors. Lack of Resources and Bad Resource Allocation Lack of resources is an onset of financial and/or environmental issues as discussed in the above paragraph. Bad resource allocation, occur when managers make bad decisions in allocating resources such as money, time, machinery and staff. Structural An organisation that follows the traditional hierarchical structure tends to resist change more than that which has a more flat structure. Insufficient Communication There are two branches of communication, which are communication internally, within the organisation between Employees and Management and externally between the organisation and suppliers and customers. Lack of or Bad LeadershipStrong leadership is required in order to direct the change management process in any organisation. Bad leaders who merely provide are not doing enough to inspire the employees to march ahead. People want to be shown the way. Lack of Preparation for New Roles Organisations may lack in their planning phase. Failing to prepare and define the new roles that will need to be satisfied when change is implemented; shall give rise to resistance. Cultural Issues The culture of an organisation is a set of â€Å"unwritten rules†. Management may have a set of protocols for employees to adhere to perform business processes. The way a task is actually carried out depends namely on the culture Individuals Resisting Change There are a number of barriers to change at the individual level that, need to be addressed to allow change to be implemented with the least amount of resistance. These include: Fear News of change can invoke fear among employees. Employees may feel afraid of not being able to fulfil the new proposed changes to work practices that are being imposed. Employees may begin to question the future of their job, which shall cause much discomfort. People resist change due to anxiety, pessimism and different personal ambitions. Lack of Input into the change Individuals tend to resist change where they play not part in change. The idea of not knowing the change can cause a rift between the employees and management. Overcoming Resistance at Organisational and Individual Level Organisational Level Overcoming Undefined Goals and Objectives Goals and Objectives should be frequently redefined and relayed to all employees. This shall aid towards clearing up any misunderstanding and possible conflicts. Overcoming Financial and Environmental Issues Organisations should have a contingency fund to cater for changes in demand or develop a very good relationship with their bank manager in case you need to borrow money at hard times Overcoming Structural Problems and Insufficient Communication In a large organisation employees may wish to elect a spokes person who can act as a collective voice to air potential barriers directly to management Overcoming Lack of or Bad LeadershipIt is a natural human instinct to follow leadership as children we look up to our parents and as adults we look up towards our superiors Overcoming Lack of Preparation for New Roles The importance of planning must be emphasised and reflected. The new roles should be concisely explained to the respective employees prior to implementing change, to stifle out any doubts, fears or resistance. Overcoming Cultural Issues The cultural characteristics once identified need to be overcome and evolved into a non-blame culture Individual Level Employees should be directly involved in the change process, which shall motivate and reduce resistance. Extra incentives should be made available to further encourage and reward compliance. Support networks should be established as a means to reinforce the change theory. Appendix 1 Maslow’s Hierarchy of Needs depicts the theory of psychological needs, values of authority, hierarchy and rationality, security needs. The model consists of many levels. Maslow argues that once the basic level of Air food water and sex are met the next â€Å"hierarchical† or â€Å"rational† need is for safety. An organisation must concentrate on invoking a sense of â€Å"Belonging† to the organisation by keeping them informed, involved and sharing the success. Force Field AnalysisThe force field analysis helps identify the forces for change (drivers) and forces against change (resistance) in an organisation. Through analysis the author concludes that it important to note that even if you have more forces for change than against this may not actually guarantee you successful change. The key is to remove the barriers to change on the organisational and individual level. Force Field Analysis Figure 1 Field Force Analysis Twelve Principles for Managing Change These principles provide the cause and effect of managing change strategically: Thought processes and relationship dynamics are fundamental if change is to be successful. Change only happens when each person makes a decision to implement the change. People fear change it â€Å"happens† to them. Given the freedom to do so, people will build quality into their work as a matter of personal pride. Traditional organizational systems treat people like children and expect them to act like adults. Truth† is more important during periods of change and uncertainty than â€Å"good news. † Trust is earned by those who demonstrate consistent behaviour and clearly defined values. People who work are capable of doing much more than they are doing. The intrinsic rewards of a project are often more important than the material rewards and recognition. A clearly defined vision of the end result enables all the people to define the most efficient path for accomplishing the results. The more input people have into defining the changes that will affect their work, the more they will take ownership for the results. To change the individual, change the system.

Motzart essays

Motzart essays The classical period produced more instrumental than vocal music, a wealth of serious and comic operas as well as vocal religious music also appeared during this time(Goes 11). One of the best composers of this time was Wolfgang Amadeus Mozart. In this paper I will go through his childhood, his friends and family, and of course his music. Enjoy! Child of the Enlightenment The world that Wolfgang Amadeus Mozart entered ceremoniously in 1756 was brimming in change. Historians refer to this era as the Age of Enlightenment, one of unparalleled scientific, philosophical, and political ferment. Within Mozarts lifetime it set in motion forces that would fundamentally alter life not only in his native, Salzburg, but also around the globe. The Enlightenment was not, to be sure, a democratic movement. In France, the absolutism of the Sun King, Louis XIV, continued under Louis XV and XVI. But in Austria, Empress Maria Theresa introduced a greater measure of tolerance and freedom among her subjects, laying a foundation for the democratic revolutions that followed. Wolfgangs father Leopold came from a family of Augsburg bookbinders. He received a solid Jesuit education, more intellectual than evangelical after a year at the Benedictine University in nearby Salzburg; Leopold stopped attending classes to pursue a career as a musician. Leopold figured as Mozarts most important first model. He taught his son the clavier and composition(Hutchings 23). Wolfgangs mother Anna-Maria brought as much talent to her 32-year marriage as did Leopold. Though deprived of a formal education, she was highly intelligent and quick-witted- qualities that attracted the sober and reserved Leopold. Only two of their seven children survived infancy. Wolfgangs musically talented sister Nannerl was five years older. Yet in this painting, the 12-year- old looks like a spinster of seventy-complete with budding ...

The Chains of Slavery essays

The Chains of Slavery essays Slavery... a societal institution based on ownership, dominance and exploitation of one human being by another. The owners may exact work or other services without payment and can deny the slaves freedom in activity and mobility. Therefore, they are regarded as an article of property and can be sold or given away. Slavery appears almost universally throughout the history: Slavery in the Ancient World, Slavery in the Middle Ages and Slavery in the New World. The most well-known slavery case in the New World is the case of the Blacks or the Africans (now the Afro-Americans) which is vividly portrayed in the film La Amistad. Slavery is a curse which can be compared into chains; Chains that forcefully hold and limit the freedom of the Africans to grow as individuals; choose what they have to do and what they want, and claim for their own rights. It is very disgusting seeing white men enslaved the Africans in their own land. For an instance, they will command the Africans to serve and work for them without having any privileges and if they do not follow their whims and caprices, they will be tortured or killed. The white men are not even satisfied, so, they trade and sell (in order for them to earn a lot of money) healthy Africans to other countries in Europe and America to be a worker or slave. Slave Market then happens. It is explicitly shown in the film that they have Big Slave Fortress where they keep all the captured Africans then brought into the ships for delivery. In addition, it is also sad and very disappointing knowing and seeing that some Africans are helping the whites to capture and ensla ve other Africans like what happened to Cinque who is seized on the road nabbed by four Black men who secured him by tying one hand to his neck and led him to a neighboring village. Then he is brought to a Slave Fortress then to the Tecora ( first slave ship) then to La Amistad (final slave ship). ...

How to Recycle Different Types of Plastic

How to Recycle Different Types of Plastic Plastic is a versatile and inexpensive material with thousands of uses, but it is also a significant source of pollution. Some worrisome emerging environmental issues involve plastics, including gigantic oceanic garbage patches  and the microbeads problem. Recycling can alleviate some of the problems, but the confusion over what we can and cannot recycle continues to confound consumers. Plastics are particularly  troublesome, as different types require different processing to be reformulated and re-used as raw material. To effectively recycle plastic items, you need to know two things: the plastic number of the material, and which of these types of plastics your municipalitys recycling service accepts. Many facilities now accept #1 through #7  but check with them first to make sure. Recycling by the Numbers The symbol code we are familiar with - a single digit ranging from 1 to 7 surrounded by a triangle of arrows - was designed by The Society of the Plastics Industry (SPI) in 1988 to allow consumers and recyclers to differentiate types of plastics while providing a uniform coding system for manufacturers. The numbers, which 39 U.S. states now require to be molded or imprinted on all eight-ounce to five-gallon containers that can accept the half-inch minimum-size symbol, identify the type of plastic. According to the American Plastics Council, an industry trade group, the symbols also help recyclers do their jobs more effectively. PET (Polyethylene terephthalate) The easiest and most common plastics to recycle are made of polyethylene terephthalate (PET) and are assigned the number 1. Examples include soda and water bottles, medicine containers, and many other common consumer product containers. Once it has been processed by a recycling facility, PET can become fiberfill for winter coats, sleeping bags, and life jackets. It can also be used to make beanbags, rope, car bumpers, tennis ball felt, combs, sails for boats, furniture and, of course, other plastic bottles. However tempting it may be,  PET #1 bottles should not be re-purposed as reusable water bottles. HDPE (High-density polyethylene plastics) Number 2 is reserved for high-density polyethylene plastics (HDPE). These include heavier containers that hold laundry detergents and bleaches as well as milk, shampoo, and motor oil. Plastic labeled with the number 2 is often recycled into toys, piping, truck bed liners, and rope. Like plastic designated number 1, it is widely accepted at recycling centers. V (Vinyl) Polyvinyl chloride, commonly used in plastic pipes, shower curtains, medical tubing, vinyl dashboards, gets number 3. Once recycled, it can be ground up and reused to make vinyl flooring, window frames, or piping. LDPE (Low-density polyethylene) Low-density polyethylene (LDPE) is number 4 and is used to make thin, flexible plastics like wrapping films, grocery bags, sandwich bags, and a variety of soft packaging materials. PP (Polypropylene) Some food containers are made with the stronger polypropylene plastic (number 5) as well as a large proportion of plastic caps. PS (Polystyrene) Number 6 goes on polystyrene (commonly called  Styrofoam) items such as coffee cups, disposable cutlery, meat trays, packing â€Å"peanuts† and insulation. It can be reprocessed into many items, including rigid insulation. However, the foam versions of plastic #6 (for example, cheap coffee cups) pick up a lot of dirt and other contaminants during the handling process, and often just ends up being thrown away at the recycling facility.   Others Last, are items crafted from various combinations of the aforementioned plastics or from unique plastic formulations not commonly used. Usually imprinted with a number 7 or nothing at all, these plastics are the most difficult to recycle. If your municipality accepts #7, good, but otherwise you will have to re-purpose the object or throw it in the trash. Better yet, do  not buy it in the first place. More ambitious consumers can feel free to return such items to the product manufacturers to avoid contributing to the local waste stream, and instead, put the burden on the makers to recycle or dispose of the items properly. EarthTalk is a regular feature of E/The Environmental Magazine. Selected EarthTalk columns are reprinted here by permission of the editors of E. Edited by Frederic Beaudry.

Exercise three Essay Example | Topics and Well Written Essays - 750 words

Exercise three - Essay Example In the history of teaching information systems, there has been a shift of emphasis in regard to teaching OS material. Previously the focus was on disk operating system (DOS). This was the first operating system for IBM compatible desk top computers. Then, the RAM was quite limited and the programming language used was BASIC (Hailperin 57). In the 1980s sequential storage devices were used to store programs. Unlike RAM, these types of data is stored and accessed in sequence. Today we have many different types of operating systems, and they can be broken down into two types of OS. 1) Open source Operating Systems 2) Proprietary Operating Systems Proprietary OS are owned by corporations and controlled by them. Examples are DOS and WINDOWS versions. In open source OS, the codes are open to everyone and therefore, anyone can make changes to the OS. There is a third class of OS labelled as Embedded Operating Systems. They are the operating systems that are permanently stored on ROM (Read Only Memory) chips that are embedded into smart phones, video games, and other electronic devices. The American Standard Code for Information Interchange (ASCII) was developed. The code typically uses an 8 bit code which would have 2 to the 8th power possible orderings of the bits. This could represent 256 different characters (Hailperin 264). This application software is more restricted in whatever it performs, but it often completes a task much better or easier than general purpose software. For example, a tax calculation program that keeps a record of expenses for tax purposes. The internet community knows that the main step in shielding their private information on the internet is to certify that they use an encrypted link. As a consequence, phishing attacks, which make use of SSL certificates, are risky as they are linked with increased level of guarantee. The extent of an RSA public key gives a signal of the power of the

A Comparison of Different Software Methods Thesis

A Comparison of Different Software Methods - Thesis Example Businesses have grown over the years and web is an integral component of the business world. The global industry has seen the advantages of managing business, reaching out to customers in an interactive mode and selling products and services online through e-Commerce. Once the business logic is set, the web applications play a pivotal role in business decision making. For long the IT industry is building tools and testing has always been an integral part of the software development life cycle. Ralph Grove specified that though the purpose of testing is to ensure that web applications work correctly but the practical side is to identify the errors in it (Grove 218). Software development will have errors in it and identification and correction of the same is what is called debugging of the software. In earlier days, testing commenced only when the coding was complete but nowadays it is more an integral part and goes concurrently along with coding. Testing happens in various phases and planning needs to be done from the commencement of a web application. There needs to be prototypes developed as per the user specifications. The testers need to simulate the working environment of the users all across the globe; therefore compatibility plays an important role. They need to understand that there will not be any software or plug-in installed separately by the users and should be readily available for deployment of the web application. In this thesis, there will be five web application testing methods which shall be defined and elaborated. The theory will be illustrated and compared with the practical web application. Out of these five three will be chosen. There will be real time web applications chosen from public websites where a detailed theoretical and practical comparison made and the application of the chosen testing methods. This will give an insight to the researchers as to the practical problems faced by the developers and users if the application is not prop erly tested. Care needs to be taken on various fronts where problems need to be identified beforehand and measures taken to ensure smooth deployment and gradual up-gradation of the web application software.

Brand Extension Essay Example | Topics and Well Written Essays - 1250 words

Brand Extension - Essay Example The strength of a brand is determined by the degree of positive attitudes that the consumers possess about it which needs to be transitioned very carefully in the new markets - like innovation, value for money, shorter order fulfilment time, effective customization as per customer needs, rewarding premium customers, etc. Loken and John (1993) argued that brand extension planning should comprise of extensive risk assessment of threats to the existing brand equity of the organization. The organization should be specifically cautious about risk of dilution of certain beliefs that the customers may be possessing about the original brand because the extended brand may contain attributes that may be incompatible with those of the established brand. Loken & John et al. ... Example, if a CRT based television manufacturer introduces computers and fails miserably, there are lesser chances of their flagship brand getting diluted. The researchers focussed on the flagship brand of Johnson's Baby Shampoo and studied impact of extended product line comprising of baby powder, baby oil, baby lotion, bandages & dental floss with respect to brand dilution due to reduced hygiene. They discovered that perception of reduced hygiene in any of these will result in dilution of all other brands including the flagship brand of baby shampoo. Yueng and Wyer (2005) probably have the answer to this phenomenon because they could prove through a complex research that "When a brand spontaneously elicits affective reactions, consumers appear to form an initial impression of the brand's new extension based on these reactions". Volkner and Sattler (2006) could establish determinants of brand extension success as - parent brand characteristics, marketing context of the target brand extension, relationship between parent brand & the brand extension and product category & characteristics of the brand extension in terms of perceived risk & consumer innovativeness. They gave special emphasis to management wisdom in mediating and moderating effects. Author's Perspective on Brand Extensions The author hereby argues that brand extension is an important brand growth strategy but needs specialist class analytics and intensive market research before arriving at the characteristics of the extended branding. This definitely should not be viewed as the short cut to success by using the existing established brand as the vehicle that is easy to

Chapter 6 and ch 9 Article Example | Topics and Well Written Essays - 250 words

Chapter 6 and ch 9 - Article Example The case study has rightly highlighted the plea of an 80-year-old woman, who could not handle the hot coffee properly, resulting in her splitting same on her ankles. The judge has passed the right decision. However, there cannot be any hard rules that can specify the ethical responsibilities to be matched with the product quality, as each individual case is different. This is a case of â€Å"might is right†. The bigger companies with huge funds for market promotion use â€Å"slotting fees† phenomenon as a method to increase their sales volume. However, this keeps the smaller and medium manufacturers out of the competition. On the other hand, the customers who are satisfied with lesser-known brands may not be able to find these products on the shelves of a store. The market economy does not require that bigger sharks eat away the smaller fishes. Instead, it allows the fair competition to grow in a healthy manner. In addition, the established companies may not even try to improve their product quality as they ensure their increased sales through such

Health and social care Understanding Abuse Essay

Health and social care Understanding Abuse - Essay Example ng child abuse, difficulty in detecting child abuse since a time there are no scars or marks left on children’s bodies among others (Hoyano & Keenan, 2010). This work is about stipulated policies and legislations with regard to child abuse. It also focuses on the relevant professionals responsible for reducing child abuse in the society as well as the hurdles or challenges involved. There are different types of child abuse in the modern society. However, all child abuse is associated with emotional problems in their lives. It is a child’s right to appreciate and enjoy protection from parents or guardians. Emotional child abuse is associated with poor mental and social child development. This results from frequent shaming and child humiliations, belittling, negative comparisons, common yelling to children, ignoring a child as a kind of punishment or rather silent treatment, lack of affection to children and threatening or bullying a child. Neglecting children is another kind of child abuse. Parents in the modern world are entirely engaged in their careers to an extent that they do not have adequate time for their children as required by the law. Some parents do not cater for their children’s needs like clothing, food, shelter, food, education, security and others. This is the most kind of abuse in the current generation since the majority of parents are physically or emotionally impaired to offer such needs to their children (Starr, 2003). Furthermore, it is difficult to detect since parents have different financial abilities to cater for their childs needs. Older children rarely show the external signs or indications of neglect. Some are forced to play the parenting role to feed and shelter them. Physical child abuse includes body harms and injuries to the child. Extreme or severe caning and beating to children may result to bruises and wounds on a child’s body. Punishments should be in accordance with a child’s age and health condition. Child sexual

Cyber Crimes Research Paper Example | Topics and Well Written Essays - 2500 words

Cyber Crimes - Research Paper Example Other than these crimes, there is also a breach of privacy in which a person’s confidential information becomes compromised, which in legal parameters is unlawful. A majority of those found to engage in cyber crimes is normally between the age of fifteen and twenty-fivein which they find themselves serving time at correctional facilities when found guilty of the offense. Cyber crimes have both international and local engagements in which a government may choose to do so through spying on other governments or by non-state actors who may use these avenues to conduct financial theft (Girard 399). In essence, cyber crimes may also be an inter border in which the efforts to apprehend those involved in this economic crippling activity may spread across international boundaries hence becoming cyber warfare. With this, this essay will delve into cyber crimes and the laws that are in existence surrounding cyber crimes. The emphasis will also be on various cyber crimes that have gained international recognition across nations that have a direct correlation to business organizations. Description of Cyber crimes Ideally, cyber crimes have attracted immense costs to institutions and individuals alike in recent times making it to be of the most expensive crimes to exist for the current generation. On the contrary, cyber crimes is a term that serves as an umbrella to a wider range of activities that may include those that target computers and those that target computer networks and devices (Brenner 39). Principally, cyber crimes that target computer devices or their networks include viruses, malicious software (Malware) while those that may originate from computer devices or networks include fraud, information warfare, and identity theft among a list of other documented crimes (Turrini & Ghosh 51). On the contrary, the Department of Justice in the USA recognizes computer crime to exist in a category of three in which a computer may be the prime target for cybercrime or as a tool for conducting the offense. Thirdly, a computer or its network may be applicable in executing the crime as a tool for storing stolen information making it an accessory to these crimes. According to research, those that conduct cyber crimes who happen to be teenagers do not have to have manyskills in order to do this because the tools used in hacking into computer systems are readily available on the internet. Most of these crimes begin as pranks in which these youngsters may view the shutting down of websites as a joke without having the knowledge that these activities are illegal. Other than being hackers, people and children that fall within the 15-24 age brackets also find themselves engaging with crooks online who give out information to them about the ways of shutting down the online operations of certain companies. Therefore, those that commit cyber crimes may either download the software that are essential in committing these crimes or may acquire links to sites th at may offer them pointers on how to commit the crimes effectively. On the other hand, some sections of the media have also praised cyber crimes portraying computer criminals as people that can liberate society from oppression similar to the legendary story of Robin Hood. According to the Interpol, cyber crimes have been on an increasing trend in recent years as compared to other intellectual crimes across the globe. With the increase in internet speed options, anonymity

Chapter 6 and ch 9 Article Example | Topics and Well Written Essays - 250 words

Chapter 6 and ch 9 - Article Example The case study has rightly highlighted the plea of an 80-year-old woman, who could not handle the hot coffee properly, resulting in her splitting same on her ankles. The judge has passed the right decision. However, there cannot be any hard rules that can specify the ethical responsibilities to be matched with the product quality, as each individual case is different. This is a case of â€Å"might is right†. The bigger companies with huge funds for market promotion use â€Å"slotting fees† phenomenon as a method to increase their sales volume. However, this keeps the smaller and medium manufacturers out of the competition. On the other hand, the customers who are satisfied with lesser-known brands may not be able to find these products on the shelves of a store. The market economy does not require that bigger sharks eat away the smaller fishes. Instead, it allows the fair competition to grow in a healthy manner. In addition, the established companies may not even try to improve their product quality as they ensure their increased sales through such

Cyber Crimes Research Paper Example | Topics and Well Written Essays - 2500 words

Cyber Crimes - Research Paper Example Other than these crimes, there is also a breach of privacy in which a person’s confidential information becomes compromised, which in legal parameters is unlawful. A majority of those found to engage in cyber crimes is normally between the age of fifteen and twenty-fivein which they find themselves serving time at correctional facilities when found guilty of the offense. Cyber crimes have both international and local engagements in which a government may choose to do so through spying on other governments or by non-state actors who may use these avenues to conduct financial theft (Girard 399). In essence, cyber crimes may also be an inter border in which the efforts to apprehend those involved in this economic crippling activity may spread across international boundaries hence becoming cyber warfare. With this, this essay will delve into cyber crimes and the laws that are in existence surrounding cyber crimes. The emphasis will also be on various cyber crimes that have gained international recognition across nations that have a direct correlation to business organizations. Description of Cyber crimes Ideally, cyber crimes have attracted immense costs to institutions and individuals alike in recent times making it to be of the most expensive crimes to exist for the current generation. On the contrary, cyber crimes is a term that serves as an umbrella to a wider range of activities that may include those that target computers and those that target computer networks and devices (Brenner 39). Principally, cyber crimes that target computer devices or their networks include viruses, malicious software (Malware) while those that may originate from computer devices or networks include fraud, information warfare, and identity theft among a list of other documented crimes (Turrini & Ghosh 51). On the contrary, the Department of Justice in the USA recognizes computer crime to exist in a category of three in which a computer may be the prime target for cybercrime or as a tool for conducting the offense. Thirdly, a computer or its network may be applicable in executing the crime as a tool for storing stolen information making it an accessory to these crimes. According to research, those that conduct cyber crimes who happen to be teenagers do not have to have manyskills in order to do this because the tools used in hacking into computer systems are readily available on the internet. Most of these crimes begin as pranks in which these youngsters may view the shutting down of websites as a joke without having the knowledge that these activities are illegal. Other than being hackers, people and children that fall within the 15-24 age brackets also find themselves engaging with crooks online who give out information to them about the ways of shutting down the online operations of certain companies. Therefore, those that commit cyber crimes may either download the software that are essential in committing these crimes or may acquire links to sites th at may offer them pointers on how to commit the crimes effectively. On the other hand, some sections of the media have also praised cyber crimes portraying computer criminals as people that can liberate society from oppression similar to the legendary story of Robin Hood. According to the Interpol, cyber crimes have been on an increasing trend in recent years as compared to other intellectual crimes across the globe. With the increase in internet speed options, anonymity

Overview of Ancient Greece Essay Example for Free

Overview of Ancient Greece Essay Athens, Sparta, Alexander, the Parthenon and other ancient ruins are vivid reminders of Greece’s almost hallowed past. Greece is a mountainous land surrounded by over 1000 islands and almost completely circled by the Mediterranean Sea. The first farmers settled there in around about 7000 BC due to the ideal weather of hot dry summers and rain only in winter and soon developed into small independent communities cut off from each other by the mountains and often competing for the best land, because the fertile soil was in short supply. These small communities later developed into the city-states and each had a strong individual identity, although very little is known about these early settlers. The Bronze Age is considered the first historical period, and it was within this period that the early writing systems were developed. During the Bronze Age there were two great civilisations- the Minoans and Mycenaeans. The Bronze Age witnessed major social, economic, and technological advances that made Greece the main centre of activity in the Mediterranean; it was characterized by its rapid growth of population and development of trade. It was in the Bronze Age that metals were first used. The Minoan civilization was the first great civilisation of the Aegean world; it emerged around 3200 BC on the island of Crete. The rich Cretan soil produced oil, grain and wine in abundance. The Minoan’s were not Greek and may have originally come from western Asia as early as 6000 BC. The civilization grew wealthy through trade with countries such as Egypt, Asia Minor and the Levant. The Minoans were skilled artists and craftsmen, creating beautiful objects, their architecture reaching near perfection. The Minoans also ruled the other Aegean Islands and various cities on the mainland. New buildings constantly replaced the cave dwellings of the previous age. The great Minoan fleet ruled the Mediterranean, providing wealth to the island from trade and commerce as well as providing protection from any invaders. They were peaceful people with a love of life and equality between men and women. A major earthquake hit Crete around 1450 BC, causing large-scale destruction of the palaces; but the palaces were rebuilt soon afterwards and the Minoan civilization continued to flourish. Not everyone was as lucky as others to live in the palaces but whoever didn’t, then lived in small farmhouses. A new disaster hit Crete around 1450 BC, causing large-scale destruction to the palaces and settlements and resulting in the eventual demise of the great civilization. The Mycenaean civilization flourished on mainland Greece from around 1600 BC. It was a warlike society and weapons and armour have been found in their graves. Mycenae, city of Agamemnon, was one of several heavily fortified strongholds. They are also known for being great traders as they sailed far and wide. They traded with Egypt, Asia Minor, Italy and Cyprus. The Mycenaeans were very wealthy and archaeologists have uncovered many objects in gold, silver and ivory from their towns. Their writing system called ‘Linear B’ was adapted from a Minoan script. Unlike the Minoans, the Mycenaeans spoke Greek. Around 1250 BC the Mycenaeans started to build huge defensive walls around the major towns because they were under threat from foreign invaders. By 1200 BC the cities began to be abandoned or destroyed. 1100-700BC, after the collapse of the Mycenaean civilization, Greece was plunged into a Dark Age. The rich Mycenaean towns and palaces fell into decline or were destroyed, writing was no longer used and trade with other countries decreased dramatically. Although very little is known about this period it is thought the population of Greece became much smaller with people living in fewer and smaller settlements possibly due to famine and the depopulation. The Archaic Period was a time of great change in Greece from 700 -480 BC. Many cities like Athens, Corinth, Argos and Sparta, grew rich and powerful. Great temples to the gods were built in many places around Greece. The cities developed new ways to govern themselves. Many cities were ruled by kings or rich families. Others were ruled by a small group of people called an oligarchy. At the end of the 6th century BC, Athens developed a system in which many of its citizens helped to make the rules and decisions. This type of government was called democracy. Sparta invaded the neighbouring land of Messenia and forced most of its inhabitants into slavery. To make sure they could control such a large number of slaves, Sparta became a military society. Men and women were expected to be fit and strong. The men were forbidden to have jobs or trade because they were full-time soldiers. Many of the Greek cities joined together when faced with a common enemy. At the beginning of the 5th Century BC Greece was invaded twice by the Persians and even thought the Greeks were outnumbered they were still able to drive the invaders away from their land. From 323-31 BC, the Hellenistic Period was the time from the death of Alexander the Great to the beginning of the Roman Empire. The Greek world was now dominated by large kingdoms ruled by dynasties rather than individual city states. This was a time when Greek influence spread throughout a great deal of the world. The countries that Alexander had conquered adopted the Greek language, religion and styles of art often mixing them with local traditions. Greek towns with gymnasia, temples and theatres were built in all parts of the empire, even as far away as Afghanistan. The word politics come from the Greek word ‘polis’, meaning city-state or community. Greece was a collection of some 1500 separate communities scattered round the Mediterranean. Those cities that were not democracies were either oligarchies – where power was in the hands of the few richest citizens- or monarchies, called ‘tyrannies’ in cases where the sole ruler had complete power by force rather than inheritance. Of the democracies, the oldest, the most stable, the most long-lived, but also the most radical, was Athens. Athens was the first city to develop democracy. Democracy meaning that all the citizens had a say in how a state or city is governed. In Athens the people, who acquired power and freedom, drove out the tyrants. All decision is Athens had to be voted for by the majority of the people. The assembly was the main forum of political life. At least 6000 people had to be present for a meeting to take place. The assembly made important decisions, for example, whether or not to declare war. In times of war, decisions were made about the defence of the city by a group of ten military commanders called ‘strategoi’. These were elected annually and could be re-elected many times. However, not everyone in Athens was allowed to take part in the democracy. Only male citizens had the right to vote. This meant that women and children could not take part in the government. An Ancient Greek soldier was known as a Hoplite. He had to provide his own weapons and armour. A hoplite’s weapons and armour were very simple and left large areas of the body unprotected, but worked well when he fought in a phalanx. The hoplite’s armour consisted of; a bronze helmet with long nose guard and cheek guards, bronze cuirass (breastplate) designed to protect the top part of the body, large shield to protect the body and bronze greaves (leg guards) to protect the lower part of the legs. A hoplite’s weapons were a long spear and short sword. The ancient Greeks believed that there were a great number of god’s and goddesses. They believed that all the gods were descendants of Gaia (the earth) and Uranos (the sky). These gods had control over many different things on earth. In many ways the Greek gods were very human. They could be kind or mean, angry or pleasant, cruel or loving. They fell in love with each other, argued with each other, argued with each other and even stole from each other! The ancient Greeks built great temples and sanctuaries to their gods. They held festivals in their honour, with processions, sports, sacrifices and competitions. Religion played a large part in the lives of ordinary people. Worshippers believed that the gods would treat them well and meet their needs if they offered the fruits of the harvest and animal sacrifices. Stories of the god’s lives were told to children by their mothers and to large audiences by professional storytellers. One key individual of Greece was Alexander the Great. The story of his life sounded more like that of a Greek hero. He was a great military leader and courageous. Many thought he was a descendant of Hercules and another legend claimed he was the son of Zeus. His loyal army would follow him anywhere and he won the respect of the people he conquered. He died aged 33 thousands of miles from home in Macedon with an enormous empire. Another individual was Homer. He was a storyteller and a poet who lived sometime in the 8th century BC. He was greatly admired and created two of the most popular and enduring stories ever told, The Iliad and the Odyssey. Homer’s stories about Mycenae are still told today and reflect real incidents of war, battles and sieges. Drama and theatre were Greek inventions. They held great festivals where plays were performed. At the end of the festival they would choose one of the plays as the winner. The two main types of play performed were tragedy and comedy. Tragedies dealt with terrible events like war or murder. Often they recreated famous Greek myths and legends. A comedy poked fun at current events and people. Many thousands of people would attend these festivals which were dedicated to the god Dionysus.

The Constituent Assembly in Russia of 1917 Why did it fail?

The Constituent Assembly in Russia of 1917 Why did it fail? The Constituent Assembly in Russia of 1917: Why did it fail? The history of Rus, or Russia, as it known nowadays, is completely different from the Western one. The end of tsarism in Russia was characterized by vast reforms that were followed by instability. ‘People’s Will’ was replacing old meaning of power. One of the important features that was very important and took place in Russia was a constituent assembly of 1917. This assembly had only 1 day of existing, but left a lot of unresolved questions about its nature. Elected in November of 1917 and convened only once in January of 1918 it supposed to change the whole structure of Russia. However, it was dispersed by All – Russian Congress of Soviets, it failed to deliver the aims of provisional government. Still, many people were pinned their hopes on constituent assembly, and the fact that it lasted such a short period of time and ultimately failed, raises a lot of questions. The governmental body that is described here has its roots laid down in Middle Ages, and later, in times of enlightenment. At these stages of history, society developed to an extent, when intellectual elite wanted to choose political system by themselves. Such legal bodies, which were deciding on different legislative questions, were known to Russia even before, for example during the elections of tsars Boris Godunov or Michael Romanov. However these were different entities, and the term, which is more modern and suits the definition of constituent assembly of 1917, was coined during French Revolution. At that time, constituent assembly was as a sign of law, symbol of people’s rights and freedoms. Transferred to east, the idea of such body should have been modernized, or mixed, gathering both European political culture and Russian historical thought. Autocracy in Russia in the latest years of tsarism had a tendency to give promises, but to never realize them. Constituent assembly was associated with constitutional reforms first, as it was made to establish constitution. Such assembly was a hope in the eyes of people – e.g. it would be the representative of society, thus leading to freedom, at least partial. This idea was widely supported by all revolutionists – starting from Octobrists and ending up with Mensheviks. However, as constitutional assembly is rather an emergency – based entity, and not permanent, like parliament, it was granted a huge amount of power, though on a very short period of time. As was mentioned before, idea of constituent power dates back to French Revolution, when social contract became an essential part of people – government chain, and legislative, constituent and extraordinary functions were put in constituent assembly. In Russia, establishment of democratic institutions have always been a problem. This fact is a no wonder, as it is unimaginable – to build democratic mechanisms in autocratic engine. As a result, there was lack of such institutions. Only in 16th – 17th c. the so – called ‘Assemblies of the Land’ or ‘Zemskie Sobory’ were established. Notwithstanding, their rule was often misleading, as they did not have real power, and were only an illusion of real assemblies. In addition to that, Russia was weak in economic and social terms, joined industrialization very late. Overall, European ideas that were constantly removed after Peter the Great, did not find response in Russia, and the lowest layer of society, that should have been the main democratic estate, was unable to fit that role. In such atmosphere of constant tyranny of autocracy, inability to change anything, the ground for radicalism and revolutionary thoughts was created. Moreover, the outcomes of French Revolution have changed minds of Russian intelligentsia, and they became the main force of upcoming changes. The first people who were eager to change something were Decembrists, as they were the first to proclaim the idea of constituent assembly. However, their ideas did not found recall, and after this movement was ultimately defeated, hopes for constituent assembly disappeared from the horizon. Intelligentsia stopped to fight for ideals of rights and people’s will, relying only on society, as a main force of revolutionary thought. It must be said, though, that people did not waited long, and in the end of 19th century the so – called ‘Narodnaya Volya’ became the driving factor of revolution. Narodnaya Volya believed that it was ultimately constitutional government, which must be entitled with power. Moreover, masses that must be engaged in revolution, in order to trigger the overthrow, became aware of these ideas by this particular institution. This idea strongly affected people’s thoughts, and this affection was only deepened by the first Russian Revolution. Narodnaya Volya became very popular among nation. Even though among Russian political parties was very different, and some of them very critical about it, the lowest layer of society still hoped to achieve glory through constituent assembly. As a result of new widespread notion of constituent assembly, a lot of new left – wing parties were established. Interestingly, Mensheviks were quite skeptical about the idea of const ituent assembly, claiming that it can be a subject to lobbying, while Bolsheviks were putting their hopes on it, as they saw constituent assembly as a must – have prerequisite of revolution. SRs were also supporting the assembly in the beginning of 20th century. At the edge of revolution in 1905, everything was aimed at constituent assembly, the idea that has slowly grown into a widespread hope for people. As of beginning of revolution it became the top priority for nation. Nevertheless, revolution changed the view of parties onto constituent assembly. Pathways, or rather the ways, which parties were wanted to choose while building such assembly, were completely different. Cadets and liberals wanted to exclude unwanted violence; SRs and Bolsheviks, as revolutionary parties, saw the possibility of establishment of constituent assembly only through armed uprising; while Mensheviks were accepting constituent assembly as a by – product of self – government entities, which were not created, and later on Duma, which was soon dissolved and Mensheviks refused to support the constituent assembly. Even though it was a widespread idea, autocracy did not want to surrender. Moreover, the support of constituent assembly idea among parties’ members was not the same among nation. It was said that people were hoping for establishment of constituent assembly, they did not all realize the very need of it, and, bearing in mind that most of the people were illiterate, did not share the view on it with parties, that mostly consisted of intellectuals. All these factors did not let constituent assembly to be created in 1905 – 1907. Constituent assembly was created right after autocracy was overthrown – in 1917. The period of anarchy, temporary gap between the overthrow of the old regime and adjustment of a new one, was a perfect situation for building the institution that was so long needed. The need for such institution was obvious for everyone. That is why in the legal status of constituent assembly, which was created by the contributions of The Petrograd Soviet of Workers’ and Soldiers’ Deputies and Interim Committee of the State Duma. It consisted of three main points – elections of by popular vote, claim that it is constitutional assembly that decides on principal questions of public life and that the form of government, e.g. political system is decided only by the assembly. Finally, everything was prepared, and socialist parties started work on the plan for the first meeting of constituent assembly. According to Cadets and Mensheviks, constituent assembly should have had influence on political system, land reforms, international relations, military reforms and so forth. Bolsheviks were also interested and shown eagerness to of constituent assembly. However, as soon as Lenin has come, Bolsheviks suddenly changed their stance. Lenin was quite skeptical about constituent assembly, but did not refuse it. Rather, from now on Bolsheviks stopped to perceive constituent assembly as a top – priority issue. Here the problems start to appear on the scene. Bolsheviks represented one part of democratic side, which refused democracy of bourgeois; they were rather the co – siders of democracy of proletariat. Their ideal was the pure democracy, the power of people over people. On the other hand, Mensheviks and SRs were in – between, searching for some kind of parliamentary rule connected with the rule of people; division of power. As a result, democratic powers were divided. Moreover, SRs and Mensheviks were having rather a permanent union. In addition to that, it must be mentioned that Russia was having a plentitude of parties, but none of them was connected with electorate sufficiently. As was mentioned before, society was politically weak and was not developed in terms of political life. As time was passing by, provisional government had created a so – called ‘Osoboye Soveshanie’ which stands for ‘special meeting’. This institution had to prepare ground for upcoming constituent assembly and to answer many questions. Among them were number of participants, decide on whether majoritarian or proportional representation principle must be applied during assembly etc. In the beginning of September special meeting has ended up his work. The outcomes were made, and the plan was created, but the exact time of constituent assembly creation was still not verbalized in provisional government. Finally, it was decided that constituent assembly must elected on November 12th, 1917. Suddenly, when the period of tense atmosphere started taking place, the chaotic actions began. Bolsheviks became very tough about constituent assembly at the same time as provisional government was losing its power. It was high time – Russia either would fall into oblivion, or would prosper in the new democratic world. However, as it often happens, in times of serious decisions country becomes very weak. Bolsheviks had taken advantage of that situation. They decided to make an uprising, under the slogan of ‘All Power to the Soviets!’ (Vsya Vlast Sovyetam!). Lenin, the head of Bolsheviks, started to claim that only under the power and direct guidance of Bolsheviks party, constituent assembly will be successful. Moreover, he was proclaiming that Soviets and assembly must merge. The idea of constituent assembly was used by Lenin to attract those Bolsheviks and masses that still had the constitutional illusions. In the upcoming struggle, the position of Bolsheviks and Lenin was quite strong. Armed uprising and seizure of power by Bolsheviks had completely reversed the discrepancy among society. From now on, constituent assembly was not uniting, but dividing parties. The slogan ‘All Power to Soviets’ was obviously non – democratic in its roots, and opposition openly admitted it, fighting with Lenin’s party. SRs and Mensheviks, even having loose connection between them, were standing on one side, being the fiercest opponents of Bolsheviks. Bolsheviks immediately took actions – all liberal newspapers were closed on the eve of 1917’s October, changing them on their own agitation campaigns. This period was anarchic, parties accused each other in inability of one to pass on Russian Idea, in schism of Russian Revolution that must take place and so forth. As a refute, Bolsheviks’ claims were that they are the new driving force and the only government Russia needs, and other parties act as a counterrevolutionaries, which is unacceptable. Parties were basically ruining every single brick they have built so far. People were far away from these concerns – they were more interested in what would happen afterwards, and low political culture combined with small amount of educated people were leaving no room for discussion. In the end of October, all electoral process was under the direct influence of Soviets. Bolsheviks removed every single oppositional material from the public access, and were directly agitating on their own Soviet campaign. Elections in constituent assembly were very complex. Economic weakness after the WWI combined with anarchic situation of the political arena made atmosphere around these elections very complicated. Even though society was politically weak, appearance index was quite high. Interesting fact is that on these elections, the party of SRs won. Bolsheviks were very surprised of such outcomes. They were sure, that their wide campaign combined with prohibition of all other agitating materials was enough to make their party into assembly. The big losers, however, were the Mensheviks, who get the smallest percentage of votes, and the party from now on literally stopped existing. Bolsheviks, of course, explained their failure by the SRs influence of electorates, accusing them of different abuses. The scenario of September was repeating – parties were blaming each other. However, in reality Bolsheviks’ campaign failed due to the inner structure of the regions that had the most impact on elections, such as Orenburg Province. Finally, when so anticipated even happened – e.g. when constituent assembly gathered, despite the whole Bolshevik’s propaganda, it immediately became to talk about election of assembly’s leader, who was the head of SRs – Victor Chernov, a Lenin’s direct opponent. Moreover, SRs were trying to weaken Bolsheviks’ influence, and Lenin could not let that happen, and used the same method of power achieving as before – put armed guards, and closed Tauride Palace one and for all. Later, he said his famous words: ‘There is no middle course anywhere in the world, not can there be. T here is either the dictatorship of the bourgeoisie or the dictatorship of the proletariat.’ (Hanna, 1972) Lenin picked second option. In conclusion it must be said that developments of 1917 in Russia have shown that political struggle is inevitable, when society is to be transformed via different means – e.g. when one side seeks revolution with the help of armed uprising, and the other, which is more democratic and wants to achieve change by the will of society. They cannot exist at one time. In the years 1917 – 1918 armed uprising of radicals has proved to be more effective, as Soviets ultimately won. Moreover, the shooting of peaceful demonstration on 5th of January, 1918 (the day of constituent assembly opening) was putting Russia in the danger of civil war. Liberal – democratic community has completely broken up. Even though in 1917 history of constituent assembly had more than one hundred years, since Great French Revolution passed, Russia could not sustain the same issues as revolution through the prism of European nation. During an attempt to build democracy, Russia has skipped the momen t, when a group of people with the hunger for power started to increase their influence. Proletariat was weakly interested in the politics, and this even worsened the situation. As a result, low political culture of the society combined with the adopted European practice and improper grounds for democracy to be set in, constituent assembly in the critical moment was unable to deal with Bolsheviks. Arms and radicalism took over ambitions and hope for better life, and from that moment Russia probably hast lost this hope forever. EasyJet: SWOT, PEST and Competitive Analysis EasyJet: SWOT, PEST and Competitive Analysis 1. Introduction and History A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost, no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That means, if prices for flights are being reduced, more people will fly. Traditionally airline concepts are based on the assumption that airline traffic grows in line with the economy and that cutting prices will only lead to a decrease in revenues. With the introduction of the no-nonsense concept to the European market, after its deregulation in 1992, easyJet has proven this theory wrong and goes from strength to strength by actually increasing the size of the market and more recently by taking away passengers from the majors (see www.easyjet.com for passenger figures, financial data and employee statistics). Today, it offers 125 routes from 39 European Airports (see www.easyjet.com for route launch dates), with Luton, Liverpool, Geneva, Amsterdam as base airports  [1]  and is operating 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of  £29 one way. Seats are being sold over telephone reservation system only. In 1996 easyJet takes delivery of its first wholly owned aircraft and goes international with first services to Amsterdam from Luton. One year later easyJet launches its website, easyjet.com which will from 1998 onwards form an integral part of the business concept (and which provides for some 90% of the bookings today  [2]  ). In August 2002 easyJet expands its fleet and routes by acquiring British Airways low-cost subsidiary Go. In October 2002 the airline signs a deal to purchase 120 Airbus, which will facilitate the airlines ongoing growth strategy. Up until now, one of the cornerstones of the easyJets low-cost model has been to operate a single aircraft type fleet which so far has been the Boeing 737 series because uniformity means efficiencies in train ing, maintenance and operating costs. However, easyJets new deal with Airbus is being viewed by the company as stunning as the additional costs, which incur through the new type of aircraft are far outweighed by the financial benefits of this deal. EasyJet argues that both Boeing and Airbus aircraft have broadly similar characteristics but that a wider aisle on A319 will make it quicker to embark and disembark, that it has an extra seat on board (150 vs. 149) and that overall the A319 will lower costs by about  10% compared to the current mix of aircraft, which will contribute to lower ticket fares. (See appendix 1 for Stelios Haji-Iannous other easyGroup enterprises). 2. The Mission Statement of EasyJet To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this will develop our people and establish lasting relationship (see www.easyjet.com) The basis of an organisations mission statement should answer the question What business is the company in? easyJet is doing this by stating that it provides point-to-point air services to its customers. That clearly underlines that easyJet is not in the people or food business, neither in the service business as such, but in the mass-transportation business, and as such its model is based on cost efficiency of the mass-transportation business. Moreover, it reflects several decisions about what kind of air service easyJet wants to provide. Evidently, its focus is on European routes, targeting business and leisure travellers alike. Furthermore, it aims to offer safe, good value transportation. easyJets mission statement also gives information on the How to get there? by putting emphasis on its people and suppliers. What is missing from the statement is the importance of the customers point of view, which could be expressed by saying, for instance, we want to be recognised asà ¢Ã¢â€š ¬Ã‚ ¦.. Also, as the mission statement is the bedrock for the marketing plan it should be more quantifiable, as to how much market share easyJet aims to gain in the future, for example. 3. Competitive Analysis In order to analyse the airline industry in detail, it is useful to apply Porters five competitive forces. The threat of substitutes Minimal threat from other modes of transport like train and car on domestic routes. Usually the time and cost advantage of the low-cost carriers far outweigh the increased comfort and flexibility of trains or cars (e.g. on the route Luton/London to Glasgow a train takes around 6 hours and costs around  £80 while a easyJet plane takes just one hour and costs around  £29). On international routes distances are usually too great for car or train to be an alternative to air travel, expect maybe from London to Paris, which can be reached by Euro Star. The threat of new entrants High capital requirements negate threat to some extent. easyJet was started with a loan of  £5 million, with 2 leased aircraft, but required a  £50million investment raised by debt and equity in year two to speed expansion and buy 4 new planes. The UK low-cost market is quite mature in comparison to the rest of Europe and easyJet, as the biggest operator has quite a comfortable position. However, expansion into new European markets might prove more difficult as established; cash strong holiday firms like TUI are setting up their own low-cost operations (see information about Hapag Lloyd Express, www.hlx.com) Lack of take-off and landing slots makes it difficult for new carriers to find suitable airports. Loss leader is required in order to join the low cost market. The power of suppliers The price of aviation fuel is directly related to the cost of oil, as an individual company easyJet does not have the power to alter this. Airplane manufacturers are concentrated in the industry, with Boeing and Airbus providing the majority of commercial planes and with easyJet operating one type of aircraft until recently. easyJets deal with airbus however shows that favourable agreements can still be reached. The dependence on spare parts from one manufacturer could pose a risk. The more easyJet expands the more power it will posses over its suppliers The power of buyers Buyer power within the airline industry and especially the low-cost market is relatively strong, as customers will often shop around for the better price, particularly with the dependence that the low cost airline has on Internet sales. Price discrepancies can be easily found and exploited by the consumer, meaning that the operator must keep a regular check on prices. Need for customer loyalty because of low switching costs Customers have the Civil Aviation Authority (CAA) on their side which provides: 1. protection against the consequence of travel organiser failure for people who buy package holidays, charter flights and discounted scheduled air tickets; and 2. licenses airlines and ensures compliance with requirements of European and UK legislation relating to financial resources, liability and insurance of airlines.  [3]   Rivalry among existing firms Ryan air, BMIbaby, MyTravelLite and Buzz are major competitors of easyJet in the UK. Virgin Express, Hapag Lloyd Express, Germanwings and Air Berlin already are or might become competitors in the light of future expansion plans. Ryanair is the only one of these so far to have succeeded and shown a continuous yearly profit (see appendix 2 for financial data). A growing number of tour operators (like Thomas Cook and TUI) are selling air only scheduled seats to reduced prices  [4]  . British Airways and other traditional carriers out of the UK are competitors as well but on a lower scale as they target different market segments (see appendix 3 for more detail). 4. Marketing Mix Price Low price is a key element of the brand. Uses differential pricing; off-peak travelling and booking in advance makes a ticket less expensive. Discounts for tickets booked online. Product no-frills, point-to-point air services also car hire on its website (use of the Internet for bundling products) and links to other easyGroup websites (see appendix 1 for other easyGroup enterprises). Place/distribution Internet booking system (over 90% of bookings). Telephone reservation system. Promotion Highlights its number one position among Europes low-cost airlines (advertising strap line: Size matters!, slogan: the webs favourite airline) Advocates internal marketing, creative work done in-house. No Bullshit approach (Stelios), humorous, attention-catching campaigns (e.g. the giving away of free tickets on Gos inaugural flight and Stelios protesting in a orange boiler suit against an increase of airport fees at Luton in a branch of Barclays bank which owns the airport). 5. SWOT Analysis 5.1. Internal Analysis (S)trengths Image, differentiation on price and brand. Is financially successful. Is being seen as an innovative and flexible organisation. Has a strong e-business. Is part of the consortium that has been awarded to run UKs air traffic control system (NATS). (W)eaknesses Has no customer retention policy Has little or no scope outside of Europe. Lack of service, flexibility and business focus (such as frequent flyer programmes e.g.) make the low-cost model unappealing for most business travellers. The two drivers of growth, the focus on price and the focus on convenience (frequent flights, few connections, more nearby airports e.g.) are reaching their natural limits. Differentiation from there remains to be difficult. easyJets own success makes it difficult to recruit and train staff quickly enough. 5.2 External Analysis Opportunities Experts predict great potential for future growth in the next years (see appendix 4). The current recession is favourable as people and businesses are more cost-conscious. More full-service airlines may withdraw from the regional market to focus on more profitable long-haul routes leaving the market to the low-cost operators. The short-breaks market, an important market for easyJet grows more rapidly than the UK travel market as a whole  [5]. Reduced aircraft prices Threats Difficulties to expand as viable new routes from London are scarce. Competition is likely to intensify, given the saturated market and the shortage of other options  [6]. Increased competition is likely to lead to greater difficulties in demanding incentives from communities, like the very low fees easyJet received at Luton  [7]. Companies cut on business travel in times of economic downturn and because of new time-consuming security measures travel substitutes like videoconferencing are introduced  [8]. 6. Situational Analysis easyJet seems to be positioned very well with experts predicting excellent growth opportunities for the low cost-sector. Given the saturated market and the shortage of other options in the UK, competition is likely to intensify inevitably followed by consolidation, an early sign of which is easyJets purchase of GO. The UK market offers little growth opportunity, therefore concentration will be on the continental market, a step forward in this direction is setting up a major new base at Berlin, with flights from 11 European cities  [9]  , and possibly as well on Eastern Europe. Focus remains on pricing Strategy and expansion of its route network. Promotion needs to persuade people that it is safe to fly and establish easyJet as Europes largest low-cost carrier (as easyJet is already doing in its advertisement: Size matters!) 7. PEST Analysis Marketing Plan PEST analysis for easyJet for the next 5 years The following factors are likely to have an influence on the airline industry and should therefore be taken into account when formulating a Marketing Plan for easyJet. (P)olitico-legal factors Threat of war in the Middle East The Air Miles scheme is not considered as a taxable perk by the government in the way that company cars are taxed which may change to allow easyJet to compete on more equal grounds with the likes of BA. A EU east-enlargement may provide access to viable, new markets. (E)conomic factors Likelihood of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risk of terrorism. As the recession is likely to last for some more time, business travellers will keep an eye on their travel expenses. Globalisation should continue to boost traffic in the long-term. The introduction of the single currency in Europe is likely to bring more business to easyJet as Europe becomes more integrated. (S)ocio-cultural factors To win over the French and German publics might cause problems as there appears still to be a general reluctance to use credit cards over the phone and Internet  [10]  . The public are general quite friendly to the prospect of cheap flights. However they may feel begrudged where they see promotions found in newspapers where flight are for  £10 only to find that the actual cost is much higher for the particular time or day they wish to fly on. (T)echnological factors A key issue will be the extent to which technological advancements such as the use of the Internet on distribution and cost synergies from industry consolidation can offset upward pressures on prices and costs. easyJet has to keep track of technological developments in the field of e-commerce and aircraft manufacture in order to gain a competitive advantage. 8. Conclusion 8.1 Strategic issues facing the airline industry The face of aviation is gradually evolving. The long-standing problems of the industry- in the form of large numbers of network carriers and substantial over-capacity in many markets were exacerbated by the events of September 11th (see appendix 5 for a post-Sept. 11th overview). This is likely to pave the way for some acceleration in the process of airline restructuring and consolidation. Experts believe that there is not room for the current multitude of carriers in Europe, and that these will eventually be whittled down to three or four major airlines, with the others absorbed or restructured to focus more on regional traffic. This also represents an opportunity for no-frills carriers to increase their market share. Along with this, some restructuring of the industrys complex and outdated regulatory system will be required. In the longer term, trend growth may itself slow gradually as the big air travel markets mature. In addition, falling yields, which have boosted air travel growth in the past, cannot be relied upon to persist, at least at the rate they have for the past decade or so. If cost trends are less favourable for example because of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risks of terrorism the scope for lower yields would be less, and this might reduce future growth trends. A key issue will be the extent to which favourable cost trends such as the impact of the Internet on distribution costs and cost synergies from industry consolidation can offset these upward pressures on prices and costs. The full-service airlines, saddled with big networks and strongly unionised workforces, cannot easily embrace the management strategies of the no-frills airlines. Moreover, their scope for de fensive mergers is limited by competition policy. The ability of international airlines to expand is limited by ownership restrictions (In the US foreigners cannot own more than 25% of a national airline, in the EU the restriction is 49%  [11]  ). The no-frills market within Europe is immature relative to that of the US. The  sector accounts for only around 5% of all intra European capacity, though the share  is much higher in the UK domestic market and on services between the UK and  Europe, closer to 20%. Further strong growth is expected over the next 2-3 years as  new operations start up, and new destinations are added to the existing carriers  networks. However as the UK market becomes saturated, these carriers are likely to  focus their development at continental European hubs. The experience of the US market suggests that deregulation will be followed by industry consolidation. So far there has been limited progress in this direction but many are viewing the current crisis as the catalyst necessary to completely restructure the European airline industry . In the US the industry has consolidated into seven major carriers, which carry over 80% of passenger traffic of US airlines. Europe is far more fragmented with the equivalent figure for the seven European majors at only 47%  [12]  . 8.2 easyJets Future easyJet has to consider whether it should respond to new entrants by ceding niche-segments or by competing aggressively on price, routes and service in an attempt to drive the entrant out of the market. To make the strategic decision market research on the size of different combinations of pricing and service is needed. easyJet also needs to know how much it costs the competitor to serve, and how much capacity the competitor has for, every route in question. Finally, the new entrants competitive objectives are of relevance to anticipate how it would respond to any strategic moves easyJet might make. By obtaining these information residual uncertainty would be limited, and the incumbent airline would be able to build a confident business case around its strategy  [13]  . It is advisable that easyJet targets mainly leisure travellers as business often demand frequent flights to a wide range of destinations, seek quality service and frequent flyer programmes, and are willing to pay a premium for these benefits. Also, trying to appeal to widely different customer needs runs counter to the overall trend in service industries, in which distinctive approaches, tailored to different customers, have generally come to dominate  [14]  . No real opportunity offers the long-haul business as it is very different, both technically and in customer needs, to short-haul travel. easyJet should continue to focus on price and attempt to connect the dots in its network, which cost less than opening new cities. Thereby, it needs to make sure that a growth in its network and fleet does not lead to higher operating costs. It should also consider putting more emphasis on direct marketing by e.g. introducing a customer retention scheme. To differentiate its brand further on promotional lines, easyJet could introduce a CRM (cause related marketing) scheme, developing a reputation for being a caring airline, e.g. by selling shares in forest help programmes over its website, collect ing foreign currency on flights for charity etc., thereby giving its passengers a sense of psychological comfort and well-being  [15]  when they choose to fly with easyJet. Overall, easyJet has to develop a realistic and accurate assessment of the market-niche to be served. A relentless commitment to quality service and cost control is as important as the discipline to establish a growth plan (see www.easyJet.com for easyJet product life cycle and marketing strategy). (Word count 3,144) Appendices Appendix 1 Under the easy brand Stelios Haji-Iannou has furthermore established and Internet car rental service (easyRentacar), a chain of Internet cafes (easyEverything), a financial services site (easyMoney), a portal site for bargains on the net (easyValue) and a free e-mail service (easy.com). In all his ventures he is using yield management to extract the ideal margin from each customer  [16]  and keep costs down. Furthermore, yield management can help to better use price in the marketing mix to best reach the most customers  [17]  . However, there are no cross-shareholdings between easyJet and these other easyGroup companies. easyJey operates independently from the other companies although some cross-marketing agreements do exist. Also, results of the non-airline businesses have been mixed as they have lost  £75m in three years  [18]  . Appendix 2 Profit for Ryanair April September 2002 Year-on-year increase 151m à ¢Ã¢â‚¬Å¡Ã‚ ¬ ( £96m) 71% Source: Tran, M. (2002)  [19]   See http://www.ryanair.com/download/morganjune.pdf for actual data. Appendix 3 Compare Airline Traffic Data (Europe) Air Transport World http://www.atwonline.com/Pdf/worldairlinereport_2002.pdf Appendix 4 The airline market is currently being re-shaped by the expansion of existing low-cost airlines. It has been estimated that they will expand their European market share from 5% to 25% by 2010, establishing themselves on a long-term basis. (Source: International Travel News (2003), available on http://www.internettravelnews.com/article/20223 Friday, 28th November 2003) Low-cost airlines are gearing up to take large chunks out of their rivals. In a decade, low-cost airlines may be the dominant form of air travel in Europe. à ¢Ã¢â€š ¬Ã‚ ¦. In Europe, no-frills travel accounts for only 5% of European air travel, but it is likely to grow to claim a 12-15% share in the next decade. (Source: BBC News (2002), available on http://news.bbc.co.uk/1/hi/business/2038192.stm; Friday, 28th November 2003)